TV’s “Modern Family” Sitcom Spawns Realtor Advertising Campaign

As is happening across media of all types, another level of multi-level marketing has hit the Prime-Time airwaves. The National Association of Realtors, which distinguishes between real estate agents (potentially unaccredited sales people) and Relators (a member of NAR and subscriber to their ethics code) has hired the sitcom’s star Ty Burrell to appear in its TV commercials and explain the difference. Closing Attorney Rob Anctil forwards this brief piece from the Wall Street Journal with more “information”: